For NJ Gun Store Owners
A branded inventory website for your shop, live in under a week. Snap a photo of any gun and Claude AI builds the listing in seconds — make, model, caliber, price, and a real manufacturer product photo. Built specifically for NJ FFLs, NJ compliance handled by default.
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< 1 week
Setup time
Claude AI
Powered by
Built-in
NJ compliance
Month-to-month
Cancel anytime
The Problem
Every day, customers want to know what’s in stock at your shop. Without a live inventory site, they call (and tie up your staff) or they don’t bother (and end up at a competitor). That’s real revenue walking out the door.
"Got any Glock 19s in stock?" — multiply by 30 calls a day. That's a half-time hire your inventory page could replace.
A customer who drives 45 minutes for nothing isn't coming back. Most don't even call again — they just go to the chain store.
When a buyer Googles "Sig P365 Freehold NJ", your store doesn't show up. The big-box chain in the next town does. You're losing those buyers.
How It Works
Once your site is live, you manage everything yourself in the GunStock dashboard. Three ways to add inventory — pick whichever is fastest for what you’re holding.
01
Your store name, colors, logo, hours, FFL, services menu — live at yourstore.gunstock.io within a week. We handle hosting, SSL, NJ disclaimers, mobile responsiveness, and SEO.
02
Snap a photo of one gun or a whole case → Claude AI extracts every detail. Or paste a description ("Glock 19 9mm $549"). Or drop a CSV from your POS. Stock photos, NJ-compliance flags, and prices get filled in automatically.
03
Your inventory shows up at yourstore.gunstock.io AND on the GunStock catalog at gunstock.io/browse. Customers save guns to wishlists and get back-in-stock alerts. You see live analytics on what's getting viewed.
What’s Included
One flat monthly fee. No add-ons. No per-listing charges. No hidden hosting bills. The tooling below is on every plan — Starter through Premium.
yourstore.gunstock.io with your colors, logo, hours, FFL number. Bring your own domain on Growth+.
Point your phone at one gun or a whole display case. Claude identifies make, model, caliber, and condition automatically.
"Glock 19 Gen 5 9mm new $549" — Claude parses every detail and builds the listing in seconds.
Already exporting from Orchid, Lightspeed, or another POS? Drop the file — we map every column automatically.
Every listing gets a real manufacturer photo. We pull from manufacturer sites, Brownells, PSA, or Wikimedia — and validate every URL.
Every listing flagged: NJ-Compliant, Needs Modification, or Banned. Pin-and-weld and featureless build paths called out for AR-platform rifles.
Click any price or qty in your inventory table to edit it. No modal, no page reload. Stock toggles in one click.
Shoppers save guns to a wishlist. We email them when something they wanted comes back in stock.
See which firearms get the most views, which day got the most foot traffic, which guns drove customers to call.
Your service rates — FFL transfers, gunsmithing, sight installs — listed for customers to see before they call.
Tested on every phone size. Most of your customers are on mobile — your store needs to look right there.
Vercel + Supabase under the hood. SSL on every page. Daily backups. We handle the technical stuff.
See It Working
Take a look at what your store could feel like. Each demo has live, browsable inventory, filters, AI-found product photos, and the full NJ-compliance pipeline running.
Pricing
One $500 setup fee, then a flat monthly. Cancel anytime — no contracts, no penalties, no ramp-up clause. All plans include hosting, SSL, daily backups, and the full feature set above.
Up to 100 listings
+ $500 one-time setup
Most popular
Up to 300 listings
+ $500 one-time setup
Unlimited listings
+ $500 one-time setup
* Setup includes: branding consult, initial photo upload assistance, NJ-compliance review of your starting inventory, and white-glove onboarding call.
Why GunStock
GunStock isn’t a generic SaaS aimed at every gun store in America. It’s built specifically for New Jersey’s laws, classifications, and customers — by someone who shoots here.
The 4-category system (Handgun / Rifle / Shotgun / Other), feature-test, named-list, mag limits, pin-and-weld and featureless build paths — all built into the AI compliance flagging.
Most ad-hoc 'gun store websites' make you type every detail by hand. GunStock uses Claude vision + web search so a photo or one-line description becomes a full listing.
Inventory, photos, store info, customer wishlists — all yours. Export anytime. No lock-in, no data hostage situations if you decide to leave.
We'll build a live demo personalized to your store — your name, colors, hours — before you sign anything. Look at it for a few days, then decide.
Your inventory automatically appears at gunstock.io/browse alongside other NJ stores. Search-driven customers find you when they're hunting a specific gun.
Month-to-month. Cancel anytime. We're confident enough in the product that we don't need to lock you in.
Get Started
We’ll set up a live demo personalized to your shop — your name, your colors, your inventory — before you commit to anything. Drop your info and we’ll be in touch within 24 hours.
Or email directly: jack@gunstock.io